Discount retailer Primark has removed t-shirts promoting major US television show The Walking Dead after a complaint that they were racist and offensive.
Outraged shopper Ian Lucraft was so offended by the "explicit" t-shirt that he complained directly to the company's chief executive, causing Primark, which has stores in Hammersmith and Kilburn , to apologise and remove the men's t-shirt from its stores.
Mr Lucraft and his wife Gwen had gone to Primark to buy a present for their grandson when they spotted the white t-shirt with the slogan "Eeny Meeny Miny Moe" and a picture of a bloodied baseball bat wrapped in barbed wire, according to the Sheffield Star .
The phrase and bat are both used by Negan, a character in the hit show at the end of season six.
Mr Lucraft said: "We were shocked when we came face to face with a new t-shirt with a racially explicit graphic and text."
He said: "The slogan is 'Eeeny Meeny Miny Moe…..' It stops there, but of course we all know that the original said.
"The graphic has a large American baseball bat, wrapped round with barbed wire, and covered with blood. This image relates directly to the practice of assaulting black people in America.
"It is directly threatening a racist assault, and if I were black and were faced by a wearer I would know just where I stood."
The slogan comes from the final episode of the sixth series of the critically acclaimed horror drama in which zombies have over-run a post-apocalyptic world.
The killer Negan, played by Jeffrey Dean Morgan, calls his bat Lucille and used it to kill long-standing favourite characters.
Negan – who leads a gang called The Saviours – decided on who to kill by pointing to his victims one-by-one with the baseball bat, while saying "eeny, meeny, miny, moe, catch a tiger by his toe".
A spokesman for Primark said the T-shirt had now been withdrawn and added: “The T-shirt in question is licensed merchandise for the U.S. television series, The Walking Dead, and the quote and image are taken directly from the show.
"Any offence caused by its design was wholly unintentional and Primark sincerely apologises for this.
“Primark is currently removing the product from sale.”
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