New illuminated roadway markings being trialled in Ealing are being credited for reducing the number of fines being issued to motorists.

Chevron road markings using light emitting diodes (LED) have been placed on the entrances to bus lanes and light up when the lanes are not operational and, therefore, open to the public.

The trial is taking place in Mandeville Road, in Northolt, a road that forms part of the capital’s strategic road network. It is also one of the busiest roads in Ealing, after the A40 and the North Circular.

As well as leading to a reduction in fixed penalty notices (PCNs) being issued, the trial is also being credited with reducing traffic congestion by maximising the use the all lanes when the bus lane is not in use.

Since the installation of the LED chevron system the council has reported a 45%increase in use of the bus lane during non-operational hours in comparison to use in 2012.

There has also been a 15% decrease in the volume of traffic in the lane next to the bus lane. In addition, there has been a 25% decrease in the number of PCNs issued.

The LED units flash outside of bus lane operation hours, which are 7am-10am and 4pm-7pm Monday to Friday.

The scheme is designed to complement an existing system of variable sign plates that switch between a warning that bus lanes are being enforced to a message saying ‘Use both lanes’ outside of operational hours.

Ealing Council cabinet member for transport and environment Bassam Mahfouz said: “Congestion is a top issue for residents, particularly in Northolt.

"This innovative trial is yet another way in which we are helping to reduce road congestion and air pollution in the borough. Many drivers are wary of using bus lanes outside of operational hours, but we want to encourage best use of the entire road by making it as easy as possible for drivers to know when they can use the space.”

The scheme also received the backing of John Beeston, from Ealing Passenger Transport User Group (EPTUG). He said: “It’s a good move and I’m glad to see Ealing taking the lead on this. It’s something that EPTUG recommended to them some time ago but it takes time to get permission from the Department of Transport.

“It’s an interesting experiment which I think other boroughs will quickly take up. It’s an excellent example of of Ealing’s forward thinking management people to pioneer this idea.”