A pop-up high street which includes a temporary pub is opening in Earl’s Court.
West Brompton Crossing consists of a parade of restaurants, bars, and shops, and will begin operating in the middle of November.
It is part of the controversial redevelopment of Earl’s Court, which has seen the iconic entertainment centre demolished and homes threatened as part of the huge 7,500-home regeneration of the area.
The pop-up high street was announced by Earls Court Partnership Limited (ECPL) earlier this month, and marks a first for temporary retail and leisure use in the area, with the aim of turning this part of Earl’s Court into a destination for London.
West Brompton Crossing will launch with anchor tenant Incipio Group in November, with The Prince, which will see the former Prince of Wales site and five other buildings brought back into temporary use.
It will also feature eateries including Patty & Bun, The Begging Bowl, MAM, and Rabbit while a shared, secret garden exterior has capacity for up to 400 people.
The pub opens on November 16, with the rest of the pop-up high street due to open in subsequent months.
Current plans include a deli and grocer and a dedicated community space that can be used at no charge by local creatives and entrepreneurs for temporary takeovers and exhibitions.
ECPL, comprising of Earls Court developers Capital & Counties Properties PLC (Capco) and Transport for London (TfL), is a joint venture which will enable the development of early phases of the Earls Court Masterplan.
This will include commercial and open space as well as 7,500 new homes.
It is hoped West Brompton Crossing will transform the ground floor of vacant buildings on Lillie Road, with colourful and varied shop front facades, while the wider Masterplan is developed.
It will be located at the crossroads where Empress Place meets Lillie Road and Seagrave Road, near West Brompton station.
Capco say it will offer an exciting taste of what is to come with the future redevelopment of Earls Court, and aim to prioritise jobs and opportunities for local people.
It will also include a community space which can be used by local businesses, schools, artists and designers.
Mike Hood, Capco group development director, said: “As an interim project, we’re thrilled to respond to local demand and put in place a first for London – a pop-up local high street that will offer a one-stop experience for eating, drinking, and shopping, in an area that has long been part of London’s fabric.
“The launch of The Prince in November will be the first milestone for the project – and we can’t wait for people to enjoy it. We’re also delighted to be supporting local entrepreneurs and creatives by offering a free space to showcase their ideas and products.”
West Brompton Crossing will open in phases from November 16, 2017, and will operate until late 2019. Additional tenants will be announced in the coming months.
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