A planning application for two high-rise towers moulded together on the Great West Road in Chiswick, detailed it would consist of 320 new homes of which 96 will be affordable new homes, as well as provide around 450 jobs.
The application for a 32-storey and 25-storey building to be located on a triangular site beside the M4, near Chiswick Roundabout, was put in by Starbones, a subsidiary of Galliard Homes, on December 21, 2015.
Developers say the skyscraper will enhance west London’s skyline and help deliver Hounslow council’s vision for the Golden Mile masterplan which stretches from Chiswick to Brentford.
The planning statement read: “Chiswick Roundabout is a natural beginning and end to the Golden Mile as it is a point where most visitors will pass en-route to the wider commercial area.
“As such, the building would create an important visual marker for the area at a local level, but also at a more regional level.”
Previous applications from the developers include Tricorn Tower - 42-storey high-rise housing - and the controversial giant Octopus office building block.
The site is bound by Gunnersbury Avenue, Great West Road and Larch Drive.
Under the proposals for the mixed-use development, the first six floors will be made up of office spaces, a cafe and retail space, a play area, event spaces and a public atrium on the ground floor.
The remaining floors will consist of flats from studios to four-bed homes as well as public viewing platform offering spectacular views of across west London.
At basement level there will parking spaces for 82 cars, 17 motorcycles and 548 cycles.
There are also four illuminated digital advertising display boards on the building.
Developers are confident the proposals adhere to the Local Plan with the proposed tall building adding to the area’s townscape and regeneration plans.
Further defending the height of the building Starbones address the policy’s support for tall buildings along sections of the A4 Golden Mile Frontage, as long as the sites are “carefully placed so as not to create a wall of tall buildings,” and are sensitive to surrounding residential areas and do not have adverse impacts on heritage assets including Gunnersbury Park.
A number of meetings were held with the council and community groups in the area ahead of submitting the planning application.
Initial plans included three standalone buildings at a taller height both which were altered so the towers were moulded together to create one cluster building as well as reducing the height of the building.
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