A shop full of a pop-singer's clothes, which showed up in Uxbridge for just one week, has raised thousands for a young person's charity.
£2,500 was raised for Cardiac Risk in the Young (CRY), a charity which has been working to reduce the frequency of young sudden cardiac death since 1995.
Dr Steven Cox, CRY Chief Executive, said: “What a great week at intu Uxbridge!
“We are so grateful to the intu team who allowed us to ‘set up shop’ over the half term – and timing couldn’t have been better, leading up to a high profile BBC TV Lifeline Appeal, fronted by Pixie, that was broadcast last Sunday.
“Many of the visitors we met wanted to learn more about CRY’s work and Pixie’s involvement with the charity and it was a real pleasure for our staff and volunteers to chat to shoppers of all ages who showed so much interest in our ongoing mission to prevent young sudden cardiac death.
CRY supports young people diagnosed with potentially life-threatening cardiac conditions and offers bereavement support to families affected, as well as funding heart screening programmes and medical research
Mr Cox added: “Overall we raised the fantastic sum of around £2,500 - not to mention the value of raising awareness in such a busy and vibrant shopping mall.
“As one of intu Uxbridge’s nominated charities of the year, we look forward to working with the team again during 2016!”
Hugely popular with shoppers
The All About Tonight singer is a a patron of CRY and uses the role to help spread the word about the charity’s vital work.
Natasha House, Marketing Manager at intu Uxbridge, said: “It was fantastic that CRY were able to open a pop-up charity shop here at intu Uxbridge, with thanks to their patron Pixie Lott.
"The store was hugely popular with our shoppers, and spread awareness for the charity and their fantastic work.”
At least 12 young, apparently fit and healthy people (aged 35 and under) in the UK losing their lives due to undiagnosed heart conditions every week.
As well as working with Cardiac Risk in the Young, intu Uxbridge will be supporting Rainbow Trust and Hillingdon Carers to raise awareness and funds for the causes. For more information on charity partnerships at intu Uxbridge, check out their website .