The famous advertising billboard in Piccadilly Circus has once again been lit up after months of renovations.
A countdown was screened on the brand new high definition curved screen as crowds gathered to watch the tourist attraction come to light at 8am on Thursday morning (October 26).
The new screen, which is the largest of its kind in Europe, is interactive and can even stream live video.
In January this year, the billboards were turned off to undergo nine months of work bringing the screen up to date.
On their website, Piccadilly Lights writes: "Piccadilly Lights is one of the most prestigious advertising sites in the world and Landsec are bringing cutting edge technology while staying true to its heritage.
"The site has kept evolving all the time and technology moves fast so we are bringing the display right up to date for the next decade."
It was the first time the tourist hotspot's advertising screens have been switched off for a long period of time since the Blitz.
They have also previously been switched off for shorter periods of times for Winston Churchill’s funeral in 1965 and for Princess Diana’s funeral in 1997.
Brands like BP, Canon and Coca Cola have all featured on the famous billboards, with Perrier being the first on the boards when advertising first began in the well known area of the capital in 1908.
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