New charges have been introduced by Hounslow Council for people handing out fliers in the borough.
The new licensing scheme, which offers daily or annual licenses at a cost, applies to anyone who wants to distribute free leaflets which are not of a religious, charitable or political nature.
The scheme is aimed at people who come to the borough to promote their businesses, organisations and events, and also places responsibility on the distributors to clean up, remove and dispose of the fliers at the end.
Anyone caught distributing without registering with the council will face a £80 fine and could be banned from handing out leaflets in the borough in the future.
Councillor Richard Foote, cabinet member for community protection, said: “This new scheme also helps us monitor who is pedalling what in our borough.
"For example, we won’t allow anyone who is promoting drinks offers to push their promotions on our residents and visitors, as encouraging people to drink excessive amounts of alcohol can lead to antisocial behaviour."
The daily rate for distributing free literature at any location in the borough is £25 per person, per day. Annual consent for up to four people is £250.
All distributors must also wear council-issued ID cards, which cost an additional £30 each.
If you are not sure whether you need a licence or want to apply for one, go online.