A private number plate honouring the BAPS Shri Swaminarayan Hindu temple in Neasden has broken the UK record for most pricey registration and bidding isn't even over.
Surpassing even the £518,480 paid for "250" in 2014, the pre-released SR18APS number plate has a current highest bid of £551,000.
With bidding set to end on Christmas Day, the number plate is being tipped to hit the £1million mark, with a valuation of £995,000.
Bidding for the number plate is being carried out by invitation only, which means the general public aren't eligible to take part in the auction.
In 2015, the number plate KR15HNA, spelling out Krishna, one of Hinduism's major deities, was sold for £250,000.
The Sri BAPS Mandir in Neasden was awarded a Guinness World Record in 2000 for being the largest Hindu temple outside of India, but was later beaten by other BAPS temples in other cities across the world.
The huge temple in Brentfield Road, Neasden, took more than two and-a-half years to construct, and is made from marble and limestone.
No reserve value was made for the SR18APS number plate, which is being sold by DVLA licensed re-seller National Numbers.
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