A ventriloquist's dummy named Dudley the Undertaker stars in a series of short comic films opposing a third runway at Heathrow .
The pallid, long-faced character describes how expanding the airport would be "great for business", in his opinion.
He goes on to explain how extra noise and pollution would boost the profits of ear plug makers and the manufacturers of pills needed to medicate the "stress and misery" caused.
'Perfect way to talk about nasty and scary things'
"It seemed like a perfect way to talk about some of the nasty and scary things in a humorous way which would grab people's attention," said the screenwriter and amateur ventriloquist, whose dummy was created by Thunderbirds puppet maker Mary Turner.
"Through Dudley I can say things which would be difficult to say otherwise but which need to be said about the terrible situation."
The airport's First Flight advert, in which a young girl and her owl suitcase together experience the wonder of flight for the first time, has provoked a mixed response.
New Heathrow ad 'magical' or 'sickening'?
The website Ad Week made the film its advert of the day, saying it showed how flying could be "magical" when viewed from a child's perspective.
Some David Bowie fans, meanwhile, expressed their delight at the use of his lesser known song When I Live My Dream.
However, others were less enamoured.
One critic tweeted his fury that a Bowie song had been "hijacked" to promote the "monster pollution spewing expansion of Heathrow", while another said the Heathrow PR machine "makes me sick".
Heathrow has claimed that even with a third runway it could reduce the number of people affected by aircraft noise and comply with air pollution limits, but opponents of expansion are not convinced.
One bookmaker recently installed Gatwick as clear favourite over Heathrow to get a new runway , following the selection of Theresa May as prime minister.
Ms May's new-look cabinet features a number of notable critics of Heathrow expansion , including the new foreign secretary Boris Johnson .