People living and working in Hammersmith could soon be breathing in cleaner air after the area was named a Business Low Emission Neighbourhood.
The announcement by the Mayor of London means it is in line for its share of £1m, which will be used to clean up pollution problem areas in the capital.
Hammersmith is one of five areas, including one in Westminster, named a Business Low Emission Neighbourhood by Sadiq Khan, who will now work with businesses and organisations to tackle the toxic air hot spots.
Traffic fumes are a particular problem on the Hammersmith gyratory, beneath the flyover, with pollution claiming the lives on 200 people in the borough each year.
Under the new plans, Hammersmith Business Improvement District (BID) will work closely with local organisations such as Lyric Hammersmith on a project which will include a secure hub for people to store their bikes, and a host of greening and other improvements such as a green wall to help transform some of the grey car-dominated parts of this busy destination.
In Westminster, Northbank BID will look to reduce pollution around the Aldwych and Strand areas by making them more inviting for walking and cycling.
As part of the project, consultants will work with local businesses and organisations to help them cut the number of unnecessary deliveries.
An eco-kiosk co-designed with the local community will also provide information about nearby attractions as well as air quality and other environmental information.
Business Low Emission Neighbourhood will also provide measures such as anti-idling campaigns, zero-emission delivery services and cleaner walking routes for staff and customers, and will be brought in by local business groups working in partnership with their local councils, which have supported the development of the proposals.
Mr Khan said: “London’s toxic air is a public health crisis and I’m delighted to be working with businesses across the capital to help rid the city of these pollution hot spots.
“As a pro-business Mayor I am pleased to be working with businesses to clean up our air.
“Targeted local initiatives, such as Low Emission Neighbourhoods, are a great weapon in the fight against air pollution and this action we are taking is vital for safeguarding London’s health.”
Last year, Hammersmith and Fulham Council failed in its bid to have Hammersmith become a Low Emission Neighbourhood.
Business Low Emission Neighbourhoods is funded by the London Economic Action Partnership (LEAP).
Other areas to have a Business Low Emission Neighbourhood are Southwark, Islington and Camden.
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