Lidl has expanded its award-winning fruit and vegetable range with festive additions to encourage children to eat their greens this Christmas .
All products in the Oaklands Fun Size range are miniature versions of ordinary fruit and vegetable varieties but with playful names and colourful characters to help make products more appealing.
The sneaky festive range aims to trick kids into eating their greens (and oranges, purples and yellows too).
The playful produce includes Rudolph Noses (mini red potatoes), Santa Sprouts (mini brussels sprouts), Penguin Parsnippers (baby parsnips) and Snowman Snouts (baby carrots).
Emma Byrne, head of fresh produce at Lidl, said: “Our Oaklands Fun Size range has been a huge hit with families and we hope these new, festive additions will be equally popular.
"Our Penguin Parsnippers and Santa Sprouts have been designed to help convince even the fussiest of eaters that veg is something to look forward to, rather than being a battleground at mealtimes,” Emma added.
Since launching the new range earlier this year, Lidl said it has seen sales of its Oaklands Fun Size range surge 100%, with parents using the products as a creative way to encourage their children to eat five a day.
A total of 16 new items have been launched in 2017 and Lidl is looking to extend the range even further in 2018.
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