Footage has shown the devastating impact of a fire which hit a shop and flats in Westbourne Park this morning (February 24).
Jamie Page was cycling to work when he spotted smoke coming out from behind flats in Harrow Road shortly before 9am.
The digital marketer described seeing a small amount of smoke at first before it started coming out of shops below the homes.
Mr Page, who lives in Peckham, said he saw a small number of people coming out of the affected flats looking "scared".
He said: "There were a lot of car mechanics and they were all looking up at the smoke.
"I went the other side of the road and immediately it started getting worse and then it started coming out of the kebab shop.
"Then there were a few people coming out of the flats, looking pretty scared.
"Because of the strong wind it was really smokey, but in the upwind, it was very clear in the downwind.
"Everyone had their scarves or coats over their mouths."
London Fire Brigade (LFB), who have described the damage as "excessive", are at the scene and are still dealing with the fire.
There has been 50% damage to the ground floor, 80% damage to the first floor, 50% damage to the second floor and 50% damage to the roof.
Joanna Partridge, a journalist who lives on nearby Fermoy Road, said: "I was at home this morning and at about 9am there was a smokey smell, it got stronger and stronger.
"Then we realised there was a huge fire.
"The fire brigade seemed to be there very quickly."
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