Britain's largest bakery chain has announced plans to open drive-thru kiosks across the UK following a successful pilot in Manchester.
The bakery giant's food-on-the-go format proved popular, something which has already been adopted by Costa Coffee as well as traditional fast food companies such as McDonald's.
After the successful month-long trial, chief executive of Greggs, Roger Whiteside, said he did not understand why the company did not launch the service years ago.
“We opened our first 'Drive-Thru' shop at Irlam, Greater Manchester, in June and have been encouraged by its popularity, indicating a demand for further drive-thru locations," he said.
“We are very excited by it – it's got off to a flying start. It's been interesting and exciting to see how well customers have taken to it.
“Customers are very taken by the idea of not having to leave their cars.
"We wondered if they would be welcoming to do this, and it's been very positive – I don't understand why we haven't done this years ago.
“We are actively looking for more sites but we will be competing against others looking for more sites. It's something that's become more and more prevalent – you've even got coffee shops now involved in drive-thrus.”
Mr Whiteside suggested that they hope to raise the number of UK-based stores from 1,806 to 2,000 and will get as many as they can “where the costs stack up”.
He added: “The main factor in how customers decide where to shop is convenience, and this is the most convenient – they don’t even have to leave their cars.
"And they are getting just the same as they would in the store – breakfasts, coffees and so on – so it seems to be the most natural thing to do.
“There is an edited selection of the menu at the lane but everything in the whole range is available.
"People know Greggs and know what they want so just order from memory, and the transaction value is higher because they are doing a run for a group of people or a family.”
The popular pastry company is now several years into its new food-on-the-go strategy, which has seen a range of healthier snacks and meals added to the menu.
The shake-up, which aims to reach customers in the most convenient way possible, has also seen the launch of kiosks, forecourt shops and larger stores with cafe seating.
On top of that, with Greggs Delivered, a service used by businesses requiring food platters, being piloted in London, Newcastle and Manchester, home delivery for customers could be on the horizon.
Mr Whiteside suggested he is watching McDonald's delivery service with Uber and said he is "one step closer to" delivery.
He added: “On home delivery, if you'd asked me a few years ago I couldn't see there being demand.
“Now I can see there is demand, but now it needs to be proved we can make money from it."
His comments came as Greggs unveiled total sales for the 26 weeks to July 1 of £453m, an increase of 7.3% from the same period last year.
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