Three young siblings refused to let their parents die alone, so instead chose to stay and die as a family on the 17th floor of Grenfell Tower when the tragic fire took hold.
Bride-to-be Husna Begum, 22, and her brothers, Hanif, 26, and Hamid, 29, were forced to make the life or death decision as flames took hold of the Kensington tower block in the early hours of Wednesday (June 14).
As smoke and flames engulfed the building, the trio spoke to relatives on the phone and explained their decision to stay.
In an emotional conversation more than two hours after the blaze began, the children told them that there was no way they could leave their mother, Rabeya, who was in her 60s, and 82-year-old father, Kamru Miah.
The British-Bangladeshis also told their relatives not to grieve for them as they were "going to a better place".
They made the heartbreaking decision despite having an "opportunity" of almost an hour after the fire began, at around 12.50am, to make their way to safety - until about 1.45am, it was claimed.
Tragically, the siblings were last heard of on the phone at 3.10am.
Their cousin, Samir Ahmad, 18, told The Times: "Their dad could barely walk anyway.
"What were they going to do? Abandon him?"
Mr Ahmad said he believed "until around 1.45am they could have left their parents, but they didn't."
Of their final conversation, he said: "My auntie spoke to Hanif. He was very calm.
"He said his time had come, and not to mourn for them, but be happy for them because they would be in a better place.
"Hats off to them. They didn't show cowardice. They stayed with their mum and dad.
"Family was so important to them. They lived together and they died together."
Mr Ahmad said he believed the children would have been haunted for the rest of their lives.
Ms Begum was due to get married in Leicester next month - and her distraught fiancé and extended family remembered them in a public prayer ceremony.
One brother Mohammed Hakim, who had been at the home earlier in the evening but left before the blaze, is known to have survived.
getwestlondon has set up a JustGiving page in aid of those affected.
To donate, visit www.justgiving.com/crowdfunding/grenfell-tower-support .
Keep up to date with the latest news in west London via the free getwestlondon app.
You can even set it to receive push notifications for all the breaking news in your area.