These were the worrying scenes in North Kensington as an enormous blaze engulfed a 27-storey tower block in the early hours of this morning with reports of people trapped inside and "screaming for their lives".
The various pieces of footage, shot in the early hours of Wednesday (June 14) morning, shows the scale of the fire as more than 200 firefighters and 40 engines try to contain the situation.
The Metropolitan Police said residents are being evacuated and "a number of people being treated for a range of injuries."
One onlooker said he could hear people screaming, writing on Twitter: "More screams for help as the fire spreads to another side of the building."
One video captured residents trying to escape by using bedsheets tied together as a rope.
Another showed people flashing lights in their rooms to attract attention.
George Clarke, the presenter of Amazing Spaces, told Radio 5 Live: "I was in bed and heard 'beep, beep, beep' and thought, 'I'll get up and run downstairs as quickly as I could'.
"I thought it might be a car alarm outside and saw the glow through the windows.
"I'm getting covered in ash, that's how bad it is. I'm 100 metres away and I'm absolutely covered in ash.
"It's so heartbreaking, I've seen someone flashing their torches at the top level and they obviously can't get out.
"The guys are doing an incredible job to try and get people out that building, but it's truly awful.
"The fire is believed to have started around 1.16am - it’s unclear how it started."
A Met Police spokesman said people were being treated at the scene for smoke inhalation.
They added: “Police were called at 1.16am on Wednesday, 14 June to reports of a large fire at a block of flats in the Lancaster West Estate, W11.
We've set up a JustGiving page in aid of those affected. To donate visit www.justgiving.com/crowdfunding/grenfell-tower-support.
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