The five-acre site, called The Green, currently comprises a car park, light industrial units and other non-residential properties and is the second major site earmarked for development in the area.
If concept designs come to fruition, the development could see three residential blocks of both private and affordable housing being built in the town centre.
Since Ealing Council's announcement, getwestlondon readers have expressed mixed views about the proposals on our Facebook page, but many of them said they were unhappy.
"Another overcrowded estate with no extra bus services laid on I bet," said Alan Edwards. "More overcrowding to public services."
Gina Ennis added: "Sounds like overzealous building.
"Ealing is so overcrowded and full of high-ride building, it's lost most of its beauty and charm."
Lisa Scott was also unhappy about the development and said: "Totally overpopulated already, traffic horrendous, always grid locked on the bypass to the Uxbridge Road - not to mention the hospitals and doctors being inundated."
The need for local NHS services was a point supported by a number of readers.
Richard Gates said: "[It] could be turned into a hospital or green space."
While Geraldine Munnelly added: "Total joke, put more tower blocks into an overpopulated part of west London.
"New roads - NO. More cars/people YES. Closure of most of Ealing Hospital - YES. More issues with health care!"
Sony Sharma added: "This is absolutely ridiculous.
"Southall is overpopulated with people and the traffic is not getting better, in fact it's getting worse and worse.
"It's a stupid idea and the council need to rethink their ideas."
However, the proposed development did attract some positive feedback, with Stephen Cates commenting "it looks nice from a distance".
Angela Featherstone was similarly optimistic and said: "As long as they are council or housing association, yes!
"We need more and will be very grateful, in Southall or anywhere. There's plenty of room for everyone."
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