The Green, a five acre site in the town centre, has been deemed as "underused" by Ealing Council , which hopes to transform the space in order to provide hundreds of private and affordable new homes.
The council announced it is seeking a developer who can help transform the site, which could include include a public space, shops and up to 100 parking spaces.
Conceptual designs, produced by Levitt Bernstein Architects , show indicative block layout and storey heights and reveal three distinct blocks of flats.
The blocks range in height from two to 10 storeys, with the highest areas positioned away from both the listed Manor House and the shopping parade.
According to Savills and Lambert Smith Hampton, The Green provides an "outstanding opportunity to deliver a mixed use residential-led development".
If the conceptual designs for the site come to fruition, the development will include a large public open space is provided in the centre of the site and re-provision of public car parking.
“Ealing Council has a reputation for quality regeneration, and we want to speak to partners who can support our vision for this exciting town centre development,” he said.
“Crossrail is going to transform our borough, connecting local people and businesses with jobs and opportunities right across London, and we are working hard to capitalise on it.
“This transformation of this underused, but significant town centre site is part an important part of this work.”
The site is a 300-meter walk from Southall Station, and will be a prime location for commuters who will use the new Elizabeth Crossrail Line.
It is the second major site earmarked for development in the area, as the Waterside Development in Southall will see more than 3,500 homes built on the former gasworks.
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