The giant real-life health game - Beat the Street - is back!
Residents of Hounslow are once again pounding the streets to see who can clock up the most miles by running, walking or cycling all over the borough.
Over the next seven weeks, schools, businesses and community groups will have their card at the ready in a race to collect the highest points and win prizes.
The game is all about having fun in the outdoors, getting active and exploring the borough with friends and family.
Similar to an Oyster card, you can tap each 'Beat Box' you pass on your travels, collecting points.
There are 180 special sensor 'Beat Boxes' placed outside landmarks, in parks and popular walking and cycling routes.
In an added twist this year a target of 106,000 miles has been set - achieved last year - which if beaten again will see chosen charity The Mulberry Centre receive £1,000, as voted for by residents.
The game kicked off on Wednesday (September 20) and will end on Wednesday November 8.
Last year, close to 30,000 players clocked up more than 106,000 miles in total with St Michael and St Martin RC Primary School in Hounslow overall winners as they covered 11,000 miles.
Schools will once again compete against each other to see who can travel the furthest and win sports and fitness equipment.
The Mulberry Centre is a walk-in cancer information and support centre at West Middlesex University Hospital in Isleworth.
The Mulberry Centre’s chief executive, Emma Cartwright, said the charity was "delighted" to be chosen.
She said: "It is wonderful to know that local people will be challenging themselves by donning their lycra, pounding the streets and peddling around Hounslow improving their wellbeing!
"Physical activity is part of the support The Mulberry Centre offers to people when cancer has crash-landed in their lives.
"The funds raised through the enthusiastic participation by individuals, families and teams will make a huge difference for people dealing with the impact of cancer in our local community."
To join in the challenge pick up a Beat the Street card and a map from your nearest library.
Register your card online, choose or set up a team and start tapping Beat Boxes dotted across the town – each box tapped earns you points and adds to Hounslow’s total mileage.
The activity-based initiative is run by Intelligent Health on behalf of Hounslow Council to get thousands of people moving and exploring the borough with their friends and family.
Councillor Kamaljit Kaur, cabinet member for public health and adult social care at Hounslow Council, said: “We are all very excited to be bringing Beat the Street back to Hounslow and can’t wait to see how far everyone will walk, run, cycle and scoot during the seven-week challenge this year."
“Anyone can get involved in Beat the Street – it’s completely free to play and it is a great opportunity to go outdoors, spend time with your friends and family and be active at the same time."
For more information visit Beat the Street.
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