The latest chapter in the long running saga of the loathed advertising tower in Hanworth has taken another sour turn.
Members of the Tudor Estate Residents' Association (TERA) were beside themselves after hearing J C Decaux are exercising their right to appeal an application to re-erect the Monolith Tower at the Dairy Crest site on Snakey Lane, next to the A316, which was rejected by Hounslow Council in December last year.
After a four-year battle to get the original 26m tower, contrary to the planning application of 19.7m, built in 2009 and eventually demolished in 2013, trouble erupted once again when JC Decaux put in a planning application last year to build a replacement tower at a height of 19.5m - 6m shorter than its monstrous predecessor.
The illuminated structure will be south-west facing and will display images that change six times per minute - one image every 10 seconds.
Debbie Adye, chair of the TERA, said: "Everyone in the local community will remember that the original tower was used to advertise cars, bras, beer, films etc and could be seen from a considerable distance.
"Eventually, due to our tireless efforts, we managed to rid our semi-rural location on the edge of the green belt, with it's nearby Grade II listed buildings (the Primary Filter House and Kempton Park Pumping Station) of this totally alien blot on our landscape.
"The application submitted by JC Decaux requested the planning permission to run for a period of 10 years from March 2015, however it is common knowledge that the Dairy is to close within the next 18 months."
The previous inspector, in February 2013, said: "I have considered the appellant’s assertion that partial demolition, to reduce the tower to the 2006 planning permission height of 19.7m, was a suitable alternative lesser option but have discounted this.
"Although such a reduction would lessen the impact of the works on the living conditions of neighbouring residents the tower ensemble would still have a brash, over-dominating, impact on its surroundings and would continue to be unacceptably damaging to the setting of nearby heritage assets.”
There is a major concern that an illuminated sign where the image changes every 10 seconds could be a disastrous distraction to drivers travelling at 50mph on the three-lane flyover.
Share your views and concerns to the Planning Inspectorate before Friday April 17. Email firstname.lastname@example.org quoting reference number APP/F5540/Z/15/3003143. Or write to (sending three copies of your letter): Case Officer Tanya Clinton, Planning Inspectorate Appeals, Registry/Scanning, Room 3/05 Kite Wing, Temple Quay House, 2 The Square, Temple Quay, Bristol, BS1 6PN.