The announcement comes ahead of public exhibitions at the stadium which will take place in October to allow fans and local residents to view the plans.
As well as better seating and facilities for fans, the club announced last week that it aims for the new stand to include "riverside pubs and restaurants, event facilities and green spaces", as well as improving the riverside walk.
Architects from Populous are currently finalising plans for the revamped stand, also drawing on their experience building the Olympic Park for London 2012 and Arsenal’s Emirates stadium.
Fulham fans had their first inkling of the type of change they can expect on September 13, when the club chairman wrote in the programme ahead of their game against Hull.
Shahid Khan said: “We are a club with ambition to grow, but to grow you must protect and never damage your roots.”
He has pledged that a new stand would be "iconic and beautiful", blending history and modernity.
“It won’t be long before we’ll be sharing some of the architectural elements and designs,” he added.
Fulham FC will be consulting Hammersmith and Fulham Council about its plans, which it aims to submit before Christmas.
Once a formal application has been submitted local residents will be able to tell the council what they think about the club’s plans during the formal consultation period after Christmas.
Craven Cottage currently holds 25,700, with the current riverside stand housing the VIP seats and corporate hospitality, the camera gantry and dugouts.
The Stevenage Road stand opposite the riverside stand was designed by Edwardian stadium specialist Archibald Leitch and listed in the 1980s to protect it from developers.
Also listed was the famous two-storey pavilion dating from 1905 at the corner of the ground – built as an afterthought by Leitch when he realised he’d forgotten to include changing rooms in his original design.
Fulham is one of four west London clubs looking to make big changes at their home.
Brentford has also been granted planning permission to build a new stadium .
Public exhibitions are planned at Craven Cottage for fans and residents on October 12 from 2pm to 8pm and October 14 9am to 1pm, ahead of their home game with Preston North End match.
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