Waste enforcement and anti-social behaviour officers have stepped up their fight against litterbugs in Brent after a summer-long crackdown got underway in the Borough.
The council recently gave powers to dedicated patrol officers to issue £80 on the spot fines for people caught littering, spitting paan or not cleaning up after their dogs.
A team of Brent Council waste enforcement and anti-social behaviour officers have began patrolling known littering and fly tipping hotspots in Brent at key times in an attempt to catch people littering red-handed.
Council bosses will use statistical data to identify where and when littering and illegal waste dumping is most likely to occur and hope that the increased presence of the officers will also deter other forms of anti-social and criminal behaviour.
The operation will be working in conjunction with Brent Police officers who are also launching their "weeks of action", with the overall partnership action aiming to make Brent streets cleaner and safer.
Cllr Eleanor Southwood, Brent Council's Cabinet Member for Environment, said: "Our 'Love Where You Live' campaign encourages Brent residents to show their love for their neighbourhood by correctly disposing of their waste, by recycling, organising clean up days, reporting dumped rubbish and we have had a great response to it so far."
Cllr Michael Pavey, Brent Council's Cabinet Member for Stronger Communities, added: "It's clear that not everyone is on board, as a minority of residents continue to dump on our streets, which is why we are prescribing a strong dose of 'tough love' through this operation to catch those individuals red-handed and make them take responsibility for their actions and face justice.
"As well as stepping-up the fight against rubbish-dumpers, the visual presence of these officers, be it morning, noon or night, will have the added benefit of helping to deter other forms of anti-social and criminal behaviour and make Brent residents feel more safe."