Brent has the fourth lowest child smoking rate in the UK, a new survey has found. has found, by analysing NHS digital data, that only 4.2% of children smoke in the borough, beating Newham, at 4.3%.

Richmond Upon Thames has the second highest children smoking rate at 14.3%, coming behind Brighton and Hove at 14.9%.

NHS data shows 18% of secondary school pupils admit to having smoked at least one cigarette.

According to the survey, 85% of secondary school pupils will smoke just to look ‘cool’ in front of their friends, while 72% feel immense pressure to indulge in the habit.

Charles Bloom, managing director of, said: “Statistics like these prove there is a need for more preventative measures and support, in relation to young adults and smoking.

"Children should feel like they have an alternative outlet, to talk through how they feel and to gain relevant information; providing the tools for individuals to build their own path, away from the lure of addictions like cigarettes.

"We are yet to surpass smoking as an issue and so often it starts with young people. It would be foolish to overlook it.”

Keep up to date with the latest news in west London via the free getwestlondon app.

You can set up your app to see all the latest news and events from your area, plus receive push notifications for breaking news.

Available to download from the App Store or Google Play for Android .