They may not being playing rubbish on the pitch this season - but off it Brentford Football Club are taking great pains to deal with the actual thing.

The Bees have teamed up with local pubs, Hounslow Council and Hounslow Highways to keep streets surrounding Griffin Park clean on match days. 

Since winning promotion to the Championship match day attendance has leapt from 4,500 (in 2012) to over 10,000 currently.

This has inevitably led to more litter being dropped outside the stadium.

Working together with publicans from The Griffin, Royal Oak, Princess Royal and The New Inn - the famous four corner pubs - staff and contractors now carry out a regular litter pick, while Hounslow Highways puts out 15 temporary bins on the morning of each match and increases sweeping.

Brentford FC Operations Manager Alan Walsh said: “(We have) been working with Hounslow Highways and the public houses in the community to ensure that our local residential streets are kept to an excellent standard for our spectators, visitors and our local residents.  

“We want to give the right impression and ensure that the match day experience is portrayed in the best environment for all to enjoy.”  

Cllr Richard Foote, cabinet member for community protection said: “This is a great example of a forward thinking football club working with the council and local community to make for a better environment.  I think this is the Bees’ knees of a project!” 

Publicans agreed that the extra bins had made a “huge difference” to the levels of litter on match days.  

Hounslow Highways is also hoping to involve other local businesses, such as off-licences and fast food outlets, to provide assistance where they can.  

Hounslow Highways Operations Manager Ian Lennock said: “We identified this issue and have devised a new cleansing plan that is working well.

"It is fantastic that local businesses and the football club have come together with us to help make a difference on match days. This is a community issue where multiple parties need to work together to manage it.

"The huge growth in spectators has certainly been noticed on the streets and we are all working together to ensure the area remains clean and safe.”