A large batch of luxury cakes made by the brand set up by BBC's 2016 Apprentice winner, Alana Spencer, have been recalled.

The Ridiculously Rich by Alana brand has had to recall a range of 18 cakes which may pose a health risk to people with allergens.

Alana set up the company with a £250,000 investment from Lord Sugar after beating 17 other contestants on the BBC One show last year.

The firm was ordered to recall a range of baked goods which include Belgian chocolate rocky roads, peanut butter fudge cakes and gooey chocolate brownies on Friday (December 8).

The Food Standards Agency (FSA) found the products to be incorrectly labelled for allergens and to pose a possible health risk for anyone with an allergy to soya, egg or peanuts, and/or an allergy or intolerance to wheat, barley and oats (gluten) and/or a sensitivity to sulphites.

Among the Ridiculously Rich by Alana products deemed unsafe for sale, was an indulgent "Ridiculously Rich Mixed Box" which contains a selection of six of the recalled cakes.

The winner of The Apprentice 2016 and Lord Sugar's business partner, Alana Spencer at the launch of her business 'Ridiculously Rich by Alana' at Borough Market, London

An FSA spokesman said: "The products recalled contain Soya, Wheat and Peanuts making it a possible health risk for anyone with an allergy to soya or peanuts, nuts, eggs or an allergy or intolerance to wheat, barley, oats (gluten), milk and/or a sensitivity to sulphites."

The affected cakes date up to December 2017 and anyone with allergies who has bought them is advised not eat them but to return them to the store for a full refund.

Ridiculously Rich by Alana products recalled

Belgian Chocolate Rocky Road

Crème Brulee Brownie

Peanut Butter Fudge Cake

Salted Caramel Slice

Sticky Toffee Flapjack

Apple and Cinnamon flapjack

Brandy Butter Flavoured Brownie

Caramel Shortie

Bakewell Blondie

Mississippi Brownie

Florentine Flapjacks

Coconut Macaroon Brownie

Honeycomb Tiffin

Triple Chocolate Brownie

Millionaires Brownie

White Chocolate Rocky Road


Gooey Chocolate Brownie

As well as recalling the products, Ridiculously Rich by Alana has been advised to contact the relevant allergy support organisations, which will tell their members about the recall.

The company has also issued correspondence to its customers to explain why the product is being recalled and to tell them what to do if they have bought the product.

Spokesman for Alana Spencer, Andrew Bloch, said: "There was an issue with inaccurate labelling on some mixed boxes sold on the Ridiculously Rich website before December 1st.

"All customers who purchased products were immediately notified of the situation via email. This matter has been fully addressed, there are no ongoing issues and the Food Standards Agency are satisfied with our handling of the matter."

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