AA hopes to make using a mobile phone as socially unacceptable as drink driving as tougher penalties for using a mobile phone at the wheel come into force.
This thought-provoking short film, made with the support of the Department for Transport, is entitled Designated Driver and shows the stark contrast between attitudes towards drink driving and text driving.
According to the AA, you are twice as likely to crash text driving than you are drink driving.
The film coincides with the doubling of a fixed penalty notice for using a mobile phone while driving from £100 to £200 and three points to six.
In addition, fines for bus and good vehicle drivers will hike from £1,000 to £2,500 if taken to court.
A statement from the AA said: "It has been illegal to use a hand-held device while driving or while stopped with the engine on since December 2013 but using mobile phones while driving is still more socially more acceptable than drink driving.
"To change that, the AA is calling on motorists to stop using their mobile phones while driving as part of their on-going campaign aimed at reducing fatalities."
A research study carried out by the AA with Populus found that 51% of 18 to 24-year-olds cannot bring themselves to turn off their mobile phones before driving.
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