DID you read about the young royals setting up companies to protect their brand and intellectual property rights?
Commentators were falling over themselves to compare the heirs to the throne, Kate and William, to David and Victoria Beckham. Oh dear.
Although the idea of couples – or individuals for that matter – being viewed as brands sounds rather cold and tacky, I suppose it is sensible to make sure that products associated with them will be tasteful and not harm their image.
We’ve all seen the tea towels and other souvenirs that can result from unregulated products, particularly around William’s late mother, Diana, Princess of Wales.
I just hope this ‘protecting the brand’ stuff doesn’t extend to representations which are simply personal impressions. The Queen, after all, has gritted her teeth through some rum interpretations of her image in countless portraits.
In the age of the ‘selfie’, everyone wants to look good, and if they don’t they can be airbrushed to perfection later. I suppose the modern royals are no different.
No one could escape the Beckham brand, which is so self-consciously manufactured – even the baby’s got the Victoria pout – but what about the Katy Brand or the Jo Brand? Do they like being brands I wonder, and will they be tempted to bring out a range of goodies to reflect their important, though accidental, status?
You can imagine how the Russell Brand might develop.
Mr F and I will, of course, be taking measures to protect our brand. Last week, I learned from the mayoress that she has a photograph she took of us both at Southlands Arts Centre. This will need to be checked by our legal team.
We will also be keeping a look out for any poor quality Bm@il T-shirts or badly dressed Mr F dolls. Although – OK I admit it – mugs may be totally appropriate.
n I am pleased the dreaded ‘emotional roller-coaster’ phrase seems to be dying out, as more people realise it’s had its day. Like ‘over the moon’, that other over-used expression which you rarely hear now. Please can we now stop saying ‘It does what it says on the tin’?
n I am equally pleased that the techy guys and gals at the Gazette have tweaked whatever they needed to tweak, and now if you want back-editions of Bm@il, simply go to the Gazette website at www.getwestlondon/all-about/uxbridge and pop ‘Bm@il’ into the search box. Happy catching up!