Time is running out for people to voice their opinions on a planning application submitted to re-erect an advertising tower in Hanworth.
Neighbours who fought tirelessly for four years to get the original 26-metre monolith demolished, less than 15 months after their victory, have discovered the dreaded news that JC Decaux have re-applied for a single-sided illuminated advertisement structure at 19.5 metres, at the Dairy Crest factory beside the A316.
The previous monstrosity, which was double-sided, was described by the Tudor Estates Residents' Association as 'a blot on our landscape' and 'a monument of greed'.
Debbie Adye, chair of the TERA, said: " If you want to keep this unnecessary advertising edifice from your view every time you go up and down the A316 at Hanworth /Sunbury then you need to voice your opinion, and voice it NOW!
"Everyone in the local community will remember the original tower was used to advertise cars, bras, beer, films etc and could be seen from a considerable distance.
"Eventually, due to our tireless efforts, we managed to rid our semi-rural location with its nearby listed buildings of the Primary Filter House and Kempton Park Pumping Station, on the edge of the greenbelt of this totally alien blot on our landscape, culminating with its demolition in 2013."
The original tower was approximately 26 metres tall and contrary to the planning permission of 19.7 metres.
The intended tower will be 19.5 metres tall, making it about six metres shorter.
The illuminated advertisement will face towards Twickenham (south-east) according to the covering letter from JC Decaux submitted to Hounslow council, on October 9, 2014.
Mrs Adye added: "This means it would be visible from our Tudor Estate.
"JC Decaux’s letter to TERA, dated 16th June 2014, gave an assurance that the brightly lit advertisement panel would not include an east facing advertisement display. The plans shown contradict this."
In the covering letter, Martin Stephens, JC Decaux's director of planning, has said: " This proposal is intended as a replacement of the former display tower and will be located on the same parcel of land along the south eastern boundary of the depot.
"The proposed advertisement is significantly shorter than the former display tower and will feature a single advertisement screen facing southeast, thereby visible to traffic on the elevated A316 Country Way.
"The advertisement will show static images that change at intervals of up to six times per minute."
The application by JC Decaux requests for the tower to run for a period of 10 years from March 2015.
Comment on the application by Thursday, November 13, via email email@example.com
Or write to Katy Marks, Planning Department, London Borough of Hounslow, The Civic Centre, Lampton Road, Hounslow TW3 4DN.
Ref: 01081/A/AD10 & 2014/4230
Monolith Tower at Dairy Crest, Snakey Lane TW13 7ND
Visit http://planning.hounslow.gov.uk - search planning application and type in TW13 7ND