The regeneration of Brentford's waterfront got the green light from councillors last night, but what exactly does this mean for the long-neglected site?
The application approved last night only covers the first phase of the scheme in full, including 323 homes, which amounts to about 40 per cent of the entire project.
Outline planning permission for the remainder of the work was granted, but the finer details of this would have to go before the planning committee at a later date.
The overall scheme includes 876 homes, most of which would be one or two bedroom flats. This includes 80 'affordable homes' to be built by the council, for which Ballymore is providing the land for free plus £7 million.
There would be just over 14,000sqm of retail space, including a new supermarket, and a little under 4,000sqm of commercial floor space.
Land has been set aside for Watermans to relocate to the site, though this is dependant on the arts centre securing funding for a new building.
There are also plans to provide water sports facilities, a new museum celebrating Brentford's riverside heritage, and a gym, which would be housed in a renovated St Lawrence's Church.
The scheme would open up the full stretch of the canal-side to the public and restore historic lanes connecting it with the south side of the High Street.
Although the restoration of these lanes is largely welcomed by all sides, objectors say the height of the buildings lining them is more in keeping with Covent Garden than a historic market town and would starve these streets of sunlight.
They also claim the lanes could be prone to crime, though police have said anything would be better than the present situation, and the developer Ballymore has promised on-site security.
The majority of historic buildings on the land would be retained and restored but some would go, including the former vicarage, Jupps Wharf and the Wilson and Kyle building.
Ballymore says it is helping to preserve the history of the town where the Civil War was fought and where Julius Caesar is reputed to have landed, but one boat owner said the plans meant the loss of three historic yards, diluting Brentford's 'historic waterside character'.
The exact height of the majority of the buildings has yet to be decided but they are expected to range from about three to five storeys on the High Street to as much as 10 storeys beside the canal.
The style of the new buildings appears to have split opinion. Critics have labelled them ugly 70s style concrete monstrosities but Syon ward councillor Katherine Dunne last night said she found some of the design 'quite exciting'.
As for community contributions, Ballymore has promised to match fund a £45,000 Greater London Authority grant for improvements to the High Street, should this money be secured by the council, which would largely be used to make it more pedestrian and cycle friendly.
It has also promised £1.7 million towards educational facilities in the area, though there are no plans for a school on the site.
A traffic survey suggested the new development could increase peak journey times along the already congested High Street and London Road by up to six minutes but council officers have described this as a worst case scenario.
Councillors last night urged Ballymore to work closely with local residents and businesses to address their concerns, should the scheme get the backing of London mayor Boris Johnson, but whatever happens the scale of the development means it is unlikely to be an entirely happy compromise.