SPECIALISED burger delivery has finally arrived and it is coming to Fulham.
In what is believed to a UK first for the high-end takeaway market, the Chosen Bun will offer both delivery and takeaway options, as well as a small sit-in area close to the Broadway in Fulham Road.
Fulham-based entrepreneurs Andy Shovel, 25, and Pete Sharman, 27, are behind the venture.
Consumption of the American staple has soared in London and the pair hope to take advantage of the as yet untapped delivery market, which has previously failed to take off because of difficulties retaining the food’s shape, texture and heat.
Although London-based Deliverance offer burgers on its world cuisine menu, it is thought Chosen Bun will become the country’s first dedicated gourmet delivery burger service.
After more than a year of testing, tasting and research, the pair have come up with packaging they say keeps the product perfect for at least 30 minutes after cooking and, crucially, will withstand bumpy moped rides.
Mr Shovel said: “Everything will stay exactly as it leaves the kitchen. The triple-cooked chips will remain crunchy and the burgers will be as you would expect them to be if you were sitting in a restaurant.”
The pair, who travelled around America in search of the perfect recipe, expect high demand for delivery in an area of London they say is one of the most lucrative in the market because of its large population of ‘busy and affluent’ people. They understand the Fulham branch of Domino’s Pizza is the most profitable of the firm’s stores in Europe.
Mr Shovel said: “If you love burgers, you are going to love having a restaurant-quality product at home, just like you would with Italian, Chinese or Indian food. London has loved burgers for a long time, not just recently – Gourmet Burger Kitchen has been around for a decade and is still growing. We are definitely not starting this on the back of a fad.”
Mr Shovel, who is confident his sandwiches will rival chains such as Honest Burger and Patty and Bun, says the menu will comprise five burgers priced between £7.75 and £9.50, with sides including chips and broccoli and edamame slaw from £3.25. Milkshakes, beer and wine will also be available.
The beef, mixed with Wagyu fat for texture and flavour, will be sourced from HG Walter butchers in Barons Court.
Mr Shovel said: “We have done loads of product development and lots of tasting and I’m confident we have come up with a product that will be among the top five in London.”
Catering is a new venture for the pair. Mr Shovel had previously started his own recruitment firm, of which he recently sold a majority share, while his partner use to work for Coca-Cola.
“I never imagined when I started my other business I would end up in the catering trade,” said Mr Shovel. “But one day my father took me to a fast food business that he had invested in that was being run by someone I went to school with and I thought why not. It helps that I’m a massive burger fan.
“The office environment isn’t really for me and I’m going to enjoy just being in a T-shirt and getting stuck in. The trip to America was very informative, and we are still learning, but if this takes off in the way we think it will then we hope this will be just the start.
“We want to become the Domino’s of the burger delivery market.”
The business is expected to launch in about three weeks. See www.chosenbun.com for more information.