Some WAG wondered if the Johnny Haynes statue unveiled at last Saturday's Fulham match was sponsored by Brylcreem.
After all, the Whites legend had been one of the first to use his film-star status to start a then fledgling industry of advert endorsement by footballers.
But the honour to the man considered the best-ever to pull on a Fulham shirt lost out on a significant amount of bunce when a terrific book about the England captain never saw the light of day in the club shops, despite warm reviews from press and supporters.
Martin Plumb, author of Johnny Haynes - The Maestro had promised a share of the profits to go to the statue fund, but was put off by the commercial arm of the club when terms were discussed.
As Plumb put it, 'When we took into account the high margin the club wanted, and other factors, it would have been easier to throw the books into the Thames than take it." Plumb has been a Whites supporter for 45 years, and the book was put together by Ken Coton, who was the club photographer for 40 years.
But apart from the profit issue, Plumb believes there were other forces at work to sideline his tome, touted by the club as 'unauthorised'.
It seems that Avril Haynes, Johnny's widow, was none too enamoured with the book because it included input from the player's former wives.
That, and supporters received an email from the club in May telling them a rival 'official' book was being written by club historian Dennis Turner with the blessing of Mrs Haynes, with profits going to charity.
The club have been keen to stress their continued loyalty to Avril and have given the nod to the Turner Book. How many good books can you have about the man who WAS Fulham for nearly 20 years? Two is one too many, it seems.