A NEW family run business has opened in Fulham offering traditional helpings of pie, mash and jellied eels.
Dye's Pie and Mash has proven to be incredibly popular since it opened its doors at the end of February.
Owner Elaine Dye, 49, was persuaded to set up the shop in Munster Road by her family who were frustrated that her role as a catering manager at the o2 arena kept her away from home due to her long and often late shifts. Investing all of her savings into the business it has been a family operation from the word go.
The West Kensington resident's daughter Kayleigh, 25, works behind the counter and her brother, Vincent, 52, in the kitchen.
She said: "My family were annoyed that they never got to see me, so they suggested that I do something for myself. Why work for other people, when I could work for myself.
"It's been on mind for a couple of years and when this premises became available I thought I'd give it a go. We've had quite a lot of elderly people in here because we're cheap and it's a filling meal and the eels sell like hot cakes.
"Originally I wasn't going to stock them, but we go through about 80 portions a week. This is my first owned business and it's going brilliantly."