BUILDING relationships is key to creating a bustling town centre, according to the man charged with keeping Ealing Broadway thriving during difficult economic times.

Sailesh Siyani, is chief executive of the Ealing Broadway Business Improvement District. The not-for-profit company, formed in 2006, forges links between traders and customers and provides a number of services to help them make the most of the area.

The 32-year-old, of Gurney Road, Northolt, has been in the role for two years. He said: "I love the job. I'm able to influence the growth of the town centre. "There's so much variety, we're able to help in so many different ways and meet many different individuals and business. The way it allows you to engage with the community is unrivalled by any other organisation."

Mr Siyani was headhunted by a recruitment agency from his background of running operations within the transport industry, including at Heathrow and Waterloo Station.

The married father-of-two, was so impressed by what the BID could achieve, he left a secure, permenant job, to take what was then an 18-month contract.

Mr Siyani's team is funded by a levy on the area's 650 businesses who decide whether they want their work to continue every five years. The last vote was held in April.

As well as a Shop Local campaign, boosting footfall by promoting businesses and the discounts they offer, the BID provides services for cheaper rates, everything from pest control to a radio system, warning everyone, including the council's CCTV controllers, of potential trouble.

It also enables the traders themselves to shop local, and for cheaper, by putting them in touch with those who can meet their needs, from getting flyers printed to refreshments for a board meeting.

Mr Siyani, said: "My Job is to ensure the benefits businesses receive far outweigh the levies they pay. I think the BID is invaluable to individuals and the town centre as a whole."

To find out more about Ealing Broadway BID and the discounts offered by some of your favourite shops email Mr Siyani at or call him on 020 8231 2423.