Retail entrepreneur, Theo Paphitis , has invited an Ealing designer to sell her book in Ryman stores to raise funds for BBC Children in Need.
Soula Zavacopoulos, a past pupil of St Augustines Priory , Hillcrest Road, will now sell her Wisdom of Kids books in 98 Ryman stores and not make a penny from the venture, as all profits will go directly to the charity.
The book will be sold for a special price of £4.99 (£2 off the normal retail price) for the fundraising campaign, aimed to help disadvantaged children across the UK.
Ms Zavacopoulos, who works in both Ealing and Devon, has been collecting humorous comments and quotes from children for the last seven years, and has collated her favourites in The Wisdom of Kids book.
The book has developed a strong celebrity fan base following, including pop star and former X-factor judge Dannii Minogue who took photos of the book, posting them on her Instagram page and recommending the book to her 1.23 million Twitter fans.
Ms Zavacopoulos, from Ealing Common, said: “Dannii thought the book was very amusing. It’s full of the hilarious and unexpected things children say.
“I wanted to capture children’s innocent view of the world and their disarming honesty, making for some of the most amusing insights and (often unintentionally) hilarious remarks that will have you in stitches!
“It’s an exciting time for The Wisdom of Kids. I’m thrilled at how fast it’s popularity is growing now and I’m delighted to be able to use it to help raise money for BBC Children in Need this month”.
Theo Paphitis liked the book so much he is even quoted on the cover: “Love it, love it, love it!”
Before the book was published, Mr Paphitis had recognised the potential of The Wisdom of Kids when in 2011 he selected Soula Zavacopoulos as winner of his ‘Small Business Sunday’ award that he runs each Sunday on Twitter.
At the time, The Wisdom of Kids existed solely as a range of greeting cards that Ms Zavacopoulos had created and published herself through her design company, The London Studio.
Soula sold cards direct stores including Selfridges, Harrods, Fenwick, Bentalls, Paperchase and Harvey Nichols.
Soula has been busy developing The Wisdom of Kids range and expanding it into gifting, including mugs, coasters, calendars and the gift book.
The book will be on sale from November 11 in stores and online at www.WisdomOfKids.com.