TWO universities continue to be at loggerheads over a proposed change of name which has set the re-brand project back by six months.
Thames Valley University applied to the Privy Council to change its name to The University of West London to 'strengthen its national and international reputation' but Brunel University in Uxbridge objected to the move.
Brunel University claimed they had long been associated with the West London area but in August this year, the Privy Council granted permission to TVU to change its name and £50,000 was spent on administration costs and a new brand logo which was set to be unveiled at the end of this month.
But, the two institutions are in continual discussions over branding issues and a spokeswoman for TVU said: "The University received an authorisation in August 2010 agreeing to the change of name from Thames Valley University to The University of West London. This is now our legal title.
"The University is deferring implementation of its new brand until April 2011 and is in discussion with Brunel University on branding strategy purposes. We will continue to keep the cost of re-branding as low as possible."
A spokeswoman for Brunel University, said: "We have not made an application for a judicial review in relation to the name change of Thames Valley University to The University of West London. We are in discussion over creating a co-existence agreement for future branding strategies."
The change in name comes as the university is celebrating 150 years of education in Ealing and follows the decision in July this year to transfer ownership of the further education departments of the Reading Campus, with more emphasis being placed on TVU's Ealing and Brentford campuses.