A Japanese restaurant owner who lost a god son and friends in the tsunami disaster is serving up food parcels to Hammersmith today to aid the relief effort.
A throng of hungry customers has already appeared outside Suzu Restaurant in Hammersmith Road, where boxes of sushi, gyoza and other delicacies are being sold for up to £2, with all proceeds going straight to the Japanese Red Cross.
Owner Maki Matthews decided to stage the one-day event after losing a number of people close to her in the March 11 tragedy, which devastated parts of her home country and is now thought to have killed up to 25,000 people.
"I am not giving up," she said.
Maki persuaded suppliers to donate the produce for today's fundraiser, and she and all her staff are working for free so that all the money raised goes directly to the appeal.
Dozens of people were queuing outside before the restaurant threw open its doors at 11.30am, and it will continue serving until 9pm.
Alan Hadi, 31, of nearby Latymers Estate Agents, said: "You try to do as much as you can to help, because it's been devastating in Japan. Plus the food is really good as well."
The restaurant is at 170-172 Hammersmith Road, opposite the Virgin Active gym and close to Latymers pub.