A tattoo artist is asking customers to show some heart - literally - in the name of charity.

Tony Bonette and staff at his Altered Image tattoo parlour in Hanworth will ink heart symbols next Friday (February 7) in return for donations to the British Heart Foundation.

Customers at the studio in Hanworth Road can choose from a range of designs, some of which are modelled on the BHF logo, in exchange for a donation ranging from £25 to £30.

The 45-year-old wanted to raise money for the charity, which funds research into heart disease, in memory of his brother-in-law Lawrence Wade, who died suddenly of a heart attack about a decade ago.

"Lawrence was fit as a fiddle and he was only in his late 40s when he died. It was so sad," said the father-of-three.

"I wanted to do something to support research into heart disease and help prevent future deaths. I've been amazed by the response from customers."

Tattoo artist Tony Bonette is asking for donations to the British Heart Foundation in return for a heart tattoo at his studio, Altered Image, in Hanworth (bird not included)
One of the more modest heart designs available in exchange for a donation to the British Heart Foundation (bird not included)
 

At least 20 people have already booked to have a heart tattoo next Friday, which is BHF's Ramp Up The Red fundraising day, and many have expressed an interest.

Mr Bonette, whose wife Emily got her heart tattoo a week early, estimates he and his staff will be working until at least 8.30pm that night. Such is the demand, he is considering extending the offer.

It is not the first time he has done something like this. In 2012, he supported the campaign to fund cancer treatment for Whitton youngster Connor Whipp.

He inked 'purple hand' tattoos - the symbol of the campaign - in exchange for donations to the cause, with Connor's grandmother Mary Power among the first to get it done.

* If you want to support the BHF by getting a heart-shaped tattoo, please call the shop to make an appointment on 020 8894 9571.