I WOULD be interested to know if any other readers have been wrong-ly charged for reduced items at supermarkets recently - as it has happened to me several times.

More annoying was the fact this was not always dealt with in the right way when I pointed out the mistake, and often with no apologies offered for the error.

Buy One, Get One Free is normally a straightforward process, with the bar code marking up the offer and the savings added up on the receipt. However, this occasionally does not register.

Last minute reduced food items are also not normally a problem, but again this can go wrong, and cancelling a cut-price bargain can bump up the bill alarmingly.

The worst, and most recent, episode of non-existent customer care was at Sainsbury's in Uxbridge, when I bought two bottles of wine on special offer for £8, along with some other shopping.

When I got home, I discovered I had been charged the full price at £5.99 a bottle - around £4 too much - definitely not an economic saving.

I phoned to ask what I should do and was spoken to very patronisingly by a member of staff, who would not let me ask questions along the way but insisted on sticking to her script.

Duly instructed, I trekked my way back to the supermarket with my receipt where I reported to an indifferent member of staff on 'customer care', who barely made eye contact with me even when I tried to make polite conversation.

A young man, who was at least pleasant and made eye contact, went hot-foot to the wine area and returned with the information needed to establish I hadn't imagined the offer.

At this point, after I was apathetically given back my money by the customer care person who still refused to acknowledge that I was a living, breathing customer, I said it would be nice if someone had said 'sorry' for the mistake and for my inconvenience at having to return to the store.

To be fair, the young male assistant did apologise for this and also for the lack of proper attention a customer should expect, particularly when the supermarket is at fault, after I outlined my experience to him.

For the record, I was assertive and confident but never aggressive, loud or unpleasant; in fact at all times I was polite and amiable.

Was that my problem perhaps?