Many of us enjoy cycling in beautiful and clean surroundings, whether it is riding to work or taking the kids out at the weekend.
In the lead up to this year's Prudential RideLondon-Surrey 100 event, which will see more than 25,000 amateur cyclists take on a cycling challenge through London and Surrey, event organisers have launched a 'Love Where You Ride' campaign.
British former racing cyclist Chris Boardman MBE is heading up the initiative to encourage cyclists to respect the communities and environment through which they ride by never dropping litter at any time.
Boardman, also known as 'The Professor', said: "Like everyone, I enjoy being out on my bike in the British countryside and I am passionate about doing my bit to keep the vista unmarred by my presence.
"It’s the easiest thing in the world to put food wrappers or punctured inner tubes in my pocket and take them home, so I do.
"Even when I was racing, in the heat of battle, I put food wrappers in my pocket. Why wouldn't I?"
Boardman won an individual pursuit gold medal at the 1992 Olympics, broke the world hour record three times and won three stages and wore the yellow jersey on three separate occasions at the Tour de France.
In 1992, he was awarded an MBE for services to cycling.
For our complete guide to what's going on and when during the RideLondon events, click here.