To fans it is an exhilarating spectator sport with a rich history in Fulham. To critics it is elitist pastime and out-of-place in a mixed urban area.
Love, loathe or frankly confused by it, Fulham residents are preparing for the thunder of hooves and the clink-clink of champagne glasses when Polo returns to Hurlingham Park from June 4 to 6.
At the launch (March 3) for this year's event organisers, flanked by some of the UK's best players, pledged to provide thousands of free tickets for local residents so they can soak up the atmosphere.
An eight team tournament, drawing players from across the world and showcasing a shortened version of the sport, will be the centre piece of a weekend of festivities around the park.
On top of the World Series competition – the Polo equivalent of cricket's Twenty20 – spectators will be treated to medieval jousting, military displays and endless number of bars as the Polo in the Park rolls into town.
Over 32,000 tickets are expected to be sold for the weekend, with prices set from £10 (juniors) to entice a new audience.
Daniel Fox-Davies, chairman of World Polo, said: "Polo has a perception as something only played by the Princes, but that's not the reality. All kinds of people, some with very little riding experience, take part. It's a sport that is great fun to watch and will bring huge benefits to the local community here."
Hammersmith and Fulham Council will receive up to £170,000 over three years for rental of Hurlingham park, while World Polo is spending tens of thousands of pounds on upgrading the park in the lead-in to the event.
The Town Hall says the revamp which will include new turf, a children's playground, tennis courts and a newly paved car park will improve the area for local residents.
"It's a new sport many people haven't seen," added H&F councillor Frances Stainton. "But kids enjoy it, it catches everyone's imagination and is a great way of bringing people together over a summer weekend."
Several children from Sulivan Primary School took part in a Polo training day, riding horses and learning the rules of the Sport of Kings.
Last year the school received dozens of tickets for the event and looking forward to this year's re-run.
The sport has a long history in Fulham and used to be played in Hurlingham Park in the 1930's. World Polo says that was part of the allure of hosting it in Fulham, rather than other large spaces such as Clapham.
"We have the history here, the demographic and a local council which came to us to see if we were interested in this venue," added Mr Fox-Davies. "It will be a terrific event and is open to everyone."
Hammersmith and Fulham Town Hall will distribute over 2,000 free tickets to local residents by ballot.
Not everyone was swayed by the benefits of Polo. Tony Bird, of Buer Street, interrupted the press launch with angry tirade against the Town Hall for allowing the vent to go ahead.
He says last year's event saw the cinder running track dug up to make way for the enlarged Polo pitch stripping locals of the only jogging facility in the area.
"They promised to replace it once the event was over but they didn't," he said.
"It's not a sport for the kids – we don't have horses around here – it's a sport for toffs. The nearest running track now is at the Linford Christie Stadium in Shepherd's Bush. Fulham needs its running track back."
World Polo and the council say the cinder running track was under-used and the improvements to the park's sporting facilities merited filling it in. But critics will be keeping a keen on eye on the number of tickets offered to locals and how they are distributed.