Greenpeace campaigners staged a protest outside Westfield’s LEGO store this weekend to demonstrate against the toy company’s deal with oil giant Shell.
Protesters from the Camden branch of the charity set up LEGO people holding placards outside the Shepherd's Bush store on Saturday (19) to call for the famous toy company to cut its ties with Shell as they say the oil company is threatening the Arctic and its wildlife.
Shell’s Arctic drilling programme has faced fierce criticism from environmental lobbyists and regulators since 2012 and in that same period 16 million Shell-branded LEGO sets were sold or given away at petrol stations in 26 countries, including the UK.
Rodric McGregor, from Greenpeace Camden, said: “Everyone loves LEGO, but no one wants to see LEGO play with Shell. Shell is trying to hijack the magic of LEGO to clean up its dirty image and divert attention from its dangerous plans to raid the pristine Arctic for oil. But we can’t let them.
“An oil spill in the Arctic would be devastating to the people and unique wildlife, like polar bears and narwhals, that live there. And of course the only reason Shell can even reach the oil is because global warming is melting the ice. It’s time for LEGO to think again and pull the plug on this deal. We’re calling on LEGO to stand up for Arctic protection, and the planet, by ditching Shell for good.”
Saturday’s protest was just one of thousands across the globe.
It comes after the launch on July 8 of the LEGO: Everything is NOT awesome Greenpeace video campaign which nearly five million people have watched, despite it being suspended temporarily after a complaint from Warner Bros who produced The Lego Movie released earlier this year.
More than 580,000 have signed a petition to get LEGO to cut ties with Shell.