BRITAIN'S newest reality TV star Amy Childs was the guest of honour to launch a revamped Fulham beauty store.

The 20-year-old model, former beautician, and star of hit show The Only Way Is Essex cut the ribbon at Sally, in North End Road, on Saturday (20/11) and signed autographs for fans.

She posted on her Twitter page: 'Had a lovely morning at Sally's thanks to everyone x x x'.

The store has been given a more modern look and offered people a discount on products all weekend while putting on live style demos.

Childs has been dubbed the 'new Jordan' after hammering the London party circuit and admitting she had a breast enlargement at 18 and lip implants.