This is how Brentford's famous 'Golden Mile' could look if plans to restore the lustre to the once-thriving stretch of the A4 Great West Road become reality.
Hounslow Council today unveiled its vision to revive the flagging fortunes of the route, which was a hive of industrial activity during its heyday in the 1930s to 50s.
The Golden Mile, which actually stretches about two miles from Syon Lane, in Brentford, to Chiswick, is still home to a number of major firms including pharmaceutical giant GlaxoSmithKline and the advertising agency JC Decaux.
But many of the Art Deco buildings for which it became famous, including the old Gillette factory - where scenes from the TV show 24: Live Another Day were filmed earlier this year - are today lying empty.
Hounslow Council wants to create new jobs, homes, businesses and transport links in the area.
It released these images today which show how the area could look if developments in the three neighbourhoods it has dubbed Kew Gate, to the east, Brentford Lock North and Blue Sky, around the BSkyB campus, are built.
The council's proposals include the creation of a new Golden Mile train station with links to the new Crossrail line at Southall.
Hounslow Council leader Steve Curran, said: "We want to bring back the glory days to the Golden Mile which is already home to some major international companies.
"The route, which is on the doorstep of Europe's busiest airport and a few miles from central London is brimming with opportunities for serious, international developers and investors."
He called on London mayor Boris Johnson and the Government to play their part in helping unlock the Golden Mile's potential by creating new public transport links.
"We need a big improvement to the public transport links to realise our vision. We want to see a brand new station near Sky's HQ by using an under-used freight line and create a new station – the Golden Mile's very own station - and link it to Southall which will be on Crossrail."
The council wants to use the existing freight line between Brentford and Southall for passenger trains. It says Network Rail has offered to carry out a feasibility study into the proposal.