DRAMATIC plans are being drawn up for 450 new homes, a cinema complex and a public piazza in Greenford, the Gazette has learned.
Enthusiasts of the project hope it will inject a new lease of life into the disused Glaxo Smith Kline industrial estate between Greenford Road and Oldfield Lane North.
The 22-acre site, made up of office blocks and warehouses, has been empty since the pharmaceutical giant relocated two years ago.
It was snatched up by a wealthy investor last year and its redevelopment is being overseen by consultants Iceni Projects, which has now approached local politicians and residents with its initial ideas.
One popular proposal is to reopen Berkeley Avenue, which divides the site and was controversially sold in the 1990s by the then Conservative council.
A spokesman for Iceni Projects said: "The overall vision is of a mixed use scheme, including the retention of employment uses alongside new leisure, retail and residential development.
"The two former headquarter buildings on the north side of the site and the listed 1930s Glaxo building to the south are to be retained and brought back into use."
Ealing North MP Steve Pound said: "This scheme has the potential to be the best thing for North Greenford since William Perkin built his factory over a hundred years ago.
"I particularly welcome the possibility of re-opening Berkeley Avenue and allowing long suffering local residents to regain the land lost to them so long ago."
Greenford Green ward councillor Jason Stacey said he would support a 'quality investment' which offered some affordable rented accommodation for Ealing's young adults, and said there must be a 'commercial element' to create jobs and facilities for local people.
He added: "Residents want to be consulted - whatever goes ahead in their local area, they want to have their say. There's lots of issues not just with the impact on the area, but about school places and health places if they introduce so many homes."
Both politicians praised the developer for engaging residents in the planning stages so early on.
Some residents approached by the Gazette in Oldfield Lane North were excited about a new cinema as Greenford lacks leisure facilities while others were concerned about increased traffic along the narrow, residential road.
Welcoming the plans, Frank Kilduff, chairman of North Greenford Residents' Association, said: "It sounds like good news. The site became too large and too enclosed and we lost the public right of way down to Horsenden Hill.
"If the new owner reviews that, it could be good for the area and enhance it. Homes are in desperate need.
"When they developed Westway Cross there was a possibility of a cinema, which local people were all behind. The plans sound very imaginative."
Building a community centre for North Greenford would be 'the icing on the cake', he said.
The developer will consult with residents before it submits a planning application to the council in coming months.