Another seven litter louts were handed £80 fines as the council’s offensive continued last week.
A total of 17 people across the borough of Hounslow have now received on-the-spot fines for dropping waste since the council adopted a tougher stance in November.
Not a single person was fined for the offence in the first 10 months of 2013, with the council and its new street cleaning contractor Hounslow Highways adopting a softer, more educational approach.
But they jointly decided to stamp down on littering after a survey by the charity Keep Britain Tidy showed the borough’s streets were getting dirtier.
The latest fines, which are reduced to £50 if paid within a fortnight, were issued during a joint operation by Hounslow Highways and police in Hounslow High Street and nearby Kingsley Road.
Hounslow Highways service director Rob Gillespie said: “It is clear some people believe that our street cleaners are solely responsible for keeping the borough tidy.
“Although they work hard to clear up after people, it is up to everyone who lives, works and visits the borough to take responsibility for their own litter.
“It is unfortunate that we have to issue fixed penalty notices but until the behaviour of those who litter changes, we have no choice. The message is simple: if you litter you will be fined.”
As well as issuing more fines, the clampdown by the council and Hounslow Highways has seen more CCTV cameras in fly-tipping hotspots and more street cleaners patrolling major roads.