HAMMERSMITH and Fulham’s Mayor rolled up her sleeves and pitched in with traders to support Love Your Local Market campaign.

Councillor Belinda Donovan was a helping hand with her gold mayoral chains still swinging around her neck at North End Road Market on Wednesday May 15.

Stalls have lined the Fulham street since the 1880s selling fresh fruit, vegetables and fish, household goods and jewellery.

Ms Donovan said: “North End Road is a thriving and lively market and I had a fantastic time joining the traders and drumming up some support.”

As part of the campaign to attract new traders, Hammersmith and Fulham Council offered young entrepreneurs to set up their own pitch at the popular market.