AFTER hundreds of unsuccessful job applications Imran Meher was frustrated.
Despite having a business degree and a masters in marketing and strategy, the 24-year-old was having no luck and his quest to find a full time job was starting to become a fruitless endeavour, much like ice-skating uphill.
Arriving at an eye-opening crossroads he decided he could either carry on, applying for positions with wistful optimism or instead focus on growing his own particular skill set. He decided to choose the latter.
The MacKenzie Close resident, said: “It’s become so difficult for people to find jobs, the market is so tough and competitive at the moment. It’s got to the stage that it’s now a hassle to apply for jobs, there’s so much rejection.
"I applied for hundreds of jobs and it does get to you. Even if you’re successful, in the current climate, you’re looking at about five to 10 years before you get a promotion. I wanted to turn something I had an interest in and really liked into a job."
While studying for a Masters at the University of Warwick, the young entrepreneur and his course mate Zuzana Vyskocillva started spitballing ideas in preparation for post-graduate life.
Their plan involved helping other young entrepreneurs get off the ground by offering marketing advice, such as targeting demographics and creating client specific strategic plans.
After attending a seminar, held by mentoring and funding organisation Rockstar Youth, they turned their fledgling business idea into a reality and secured a loan to get started.
Mr Meher, said: "Rockstar Youth have been really helpful. We had spent about two months in the planning phase, getting our ideas together about how we would expand it. We went to a seminar, initially just to get a bit of background and to see how the organisation worked We went in for a lesson but came out with a loan.
“They have been extremely helpful, offering advice and getting us on the right track by putting us in touch with the right people. They are an important organisation because a lot of young people, frustrated at the job market, are turning to entrepreneurialism.”
Rockstar Youth is a subsidiary of the Rockstar Group, the UK’s leading private mentoring organisation which helps support entrepreneurs and business launches.
A delivery partner of the government’s £112 million start up loans initiative, they hand out loans of up to £10,000 as well as free business training for young people with a viable business plan. To date more than 1,000 loans have been approved for young people to get their business started.
Since launching the business, the duo have taken on two clients, one which creates a party workout experience to make gym sessions more fun and the other an accounts and auditing company.
Still very much in the early stages Mr Meher is looking forward to the year ahead, as he and Ms Vyskocillva, grow the business, network and attract more clients.
He said: “We’re currently working on the website, which should be launching in around a week or so and we will target a host of networking events for young entrepreneurs.
“Ideally we would want to be involved from the start, to help set up strategic marketing plans for the client so by going to these events we’ll be able to find the clients. But we would also be happy if the clients came and found us.
“Because there are so many entrepreneurs starting up on their own at the moment, we’re hoping to attract two to three new clients a month, but it’s going to be hard work and it should be a good challenge.”