A "MALICIOUS" website encouraging members of the public to attack a homeless Chiswick man has been slammed by the charity trying to help him.
Tom Vincent, manager of Thames Reach's London street rescue service, has spoken out about Spoon The Tramp.com.
The site invites visitors to pelt the man who sleeps under the flyover with cutlery.
A comment from the 'president' of the Spooners Association says that "the best time to bomb this geezer with spoons is about 2.30 in the morning".
The site creator also claims to have thrown 8,000 spoons at the rough sleeper since he set up his club 15 years ago.
Web users can also find a map of the homeless man's location as well as images of people approaching him.
Mr Vincent said: "We fear he (the homeless man) is clearly unwell and he is someone we are very worried about. Thames Reach's outreach teams never give up on people and we are determined to get some support to this man so that he can escape the streets and get his life back on track."
Speaking about the "unpleasant" site, Mr Vincent adds: "It appears quite malicious in its comments and encourages members of the public to target the same rough sleeper, behaviour that is really quite indefensible."
Spoon The Tramp is not the only online community to discuss the man.
A Facebook group called The Chiswick Roundabout Tramp Appreciation Society has attracted more than 3,000 members.
One user has posted: "Why can't people just leave him alone, people are always attacking him and taking stuff off him."
Mr Vincent said: "While we welcome people using social networking sites to look at issues such as homelessness, we are worried that such pages on Facebook pinpoint specific individuals and therefore increase the chance of them facing ridicule or abuse."
Anyone who might be concerned about someone sleeping rough in the borough can call the Thames Reach helpline on 0870 383 3333.