WE may think we know the Poles by the Polski Sklep signs springing up all over the borough, as we spy the dedicated masses who spill out of the Windsor Road Church and stumble our way through the unpronounceable surnames as we search the phone book for a plumber.
But one man at the heart of the Polish geist is hoping to challenge the perceptions and satisfy the curiosity of people in West London of their Central - not Eastern - European counterparts through his witty and ironic book, 'Hello, I'm Your Polish Neighbour'.
Originally published as a series of columns in the Ealing, Hammersmith and Shepherd's Bush Gazette, Wiktor Moszczynski has compiled his personal favourites to tease the British about the exquisite Polish fasts which would put a banquet to shame, informs the readers of the childish yet traditional act of 'Dyngus' on Easter Monday where Poles of all ages soak each other with water to cleanse the soul, and children are the envy of their classmates as they receive two sets of presents in the run up to Christmas.
But the book also covers more serious aspects of Polish history, relating a brief introduction to the Solidarity movement, the 4,200 officers murdered in the Katyn forest in 1943 and exposes the tales of Polish worker exploitation.
And any book cataloguing the movement of these people in West London would be incomplete without reference to the hub of everything Polish, with its dreary façade but maze of exquisite rooms - POSK in Hammersmith.
During the official book launch at the Polish Embassy on Tuesday, a humble Mr Moszczynski said: "This is not a great piece of literature or a profound historical novel.
"It's a collection of sketches about the life of Poles and I wanted to present it in an original, amusing, slightly ironic but light-hearted tone. Like with any newspaper report, what matters the most is the headline and I wanted to go for a strong title - 'In Pole Position' was too technical, 'Poles Apart' too philosophical and my son came up with the title 'The Good, The Bad and the Polish'.
"But I wanted to say the Poles are here and they're saying hello and the intention of the book is to encapsulate the argument that they are not just European migrants, but citizens who have chosen to live in this country.
"Being born in England, I have been able to look at them from a British perspective and have an objective view of the difference in opinion. We can't force people to become British or stop speaking their own language at home but equally they have to respect the culture in England and way of life in this country and this book makes the Poles more human while providing light-hearted reading."
The book is priced at £9.99 and is available from bookshops and Amazon online and prizes available for any reader who recognises the woman photographed on the front cover.