Local papers strike a chord with business consumers

EVERY day local newspapers are helping to generate business in their communities.

Some of the reasons why are listed below:

* 33million people up and down the country rely on their local newspapers to learn about products and services in their areas

* 32.9 million people read a local newspaper every week, making it the most widely read print medium in Britain. (BMRB/TGI 2011)

* 71 per cent of adults read a local newspaper. (Source: BMRB/TGI 2011)

* More than 60 per cent of people act on the ads in local newspapers. (Source: Crowd DNA/Loving Local 2011)

**Local press is the most effective media channel for generating word of mouth conversations. (Source: IPA Touchpoints 3 2010)