HOUNSLOW would be transformed into a cosmopolitan 24-hour town by 2021 under ambitious new plans.
A bustling and fun' town centre, offering an 'exciting cultural experience that cannot be found elsewhere in west London', is promised in the council's new master plan.
The document will be used to guide developments in the town centre over the next eight years, subject to public consultation, should it be approved at next Tuesday's (April 16) cabinet meeting.
The new guidelines would replace the council's previous master plan, which was only approved in February last year. However, its authors claim a lot has changed in that time.
Central to the proposals are plans to regenerate the car park site beside the Blenheim Centre, just off Hounslow High Street, which includes a 24-hour ASDA.
The council intends to advertise the opportunity shortly and get a preferred developer for the land on board by the end of the year.
The recommended mix of uses for the site differ considerably from those in the old guidelines.
The proposed retail floorspace has been cut from 14,000sqm to 10,000sqm, with the total amount of leisure space, including restaurants, cafes and potentially a multi-screen cinema, more than doubled to 8,000sqm.
The changes follow criticism of the previous master plan, most notably from Hounslow Chamber of Commerce, which said the site should include more housing and leisure space, and fewer shops.
The new development is still expected to include housing, though no figures are given for the amount of new homes, along with a 'taller element' visible from the high street and stations.
The new master plan states: "By 2021 Hounslow will have become a 24 hour town centre community offering an exciting cultural experience that cannot be found elsewhere in west London.
"The town will be bustling and fun, with a wide variety of activities and entertainment for families and youngsters, rich with places to work and living streets."
Hounslow should get a new arts centre, music venue or theatre within the next decade, according to the document.
It also states that the old post office building in Holloway Street should be retained and a new 'landmark building' should be created at the corner of Lampton Road and Bath Road.
More open space, more cycle lanes and bike parking, and wider footpaths are among the other recommendations.